Back in July Nike launched their “find your greatness” campaign which seems to tie in with the London 2012 motto of “inspire a generation”. The campaign seeks to inspire everyone in their own personal achievements.
It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness.
That’s the insight behind Nike’s “Find Your Greatness” campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best.
Somehow we’ve come to believe that greatness is only for the chosen few, for the superstars. The truth is, greatness is for us all. This is not about lowering expectations; it’s about raising them for every last one of us. Greatness is not in one special place, and it’s not in one special person. Greatness is wherever somebody is trying to find it. Find your greatness.
Thanks for the video Sharon 🙂