The American multi-national corporation Proctor and Gamble (P&G) are set to partner with 2010 World Vault Champion Alicia Sacramone to promote their beauty range. Her involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee (IOC) in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.
Group President of P&G Beauty,Gina Drosos explains the reason behind choosing Sacramone:
“Our goal is to inspire young women with the message that when you believe in yourself, anything is possible. Alicia and the members of USA Gymnastics are incredible role models, and we are so proud to partner with them. Together, we want to help people achieve their personal best every day.”
“Beauty and sports share an empowering effect, bringing young women together to lift their spirits, connect emotionally and face the world with confidence. The women of USA Gymnastics demonstrate that it takes more than physical strength to be at their best. We are proud to be a part of their Olympic Games journey and share their positive message with women everywhere.”
With the USA Women’s Senior National Team included in the advertising of P & G’s products such as Olay, Covergirl, Pantene and Tampax we will sure see some pretty looking girls over the coming months. The gymnasts will be used to promote the products online and in store in the lead up to the games. Fans will be glad to know that there will be special P&G limited-edition Olympic Games packaging on sale in the coming months.