Louis Smith & Adidas

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Adidas has just launched the start of a new global campaign which for the first time in their history showcases Adidas’s involvement in sport, music and fashion. This features some of the greats including Lionel Messi, Katy Perry, David Beckham and British Gymnastics Louis Smith (to name a few).

Here’s a video of Louis on the Adidas YouTube channel which has the following description:

In 2008 Louis became the first British gymnast to win an Olympic medal in 100 years. If he is going to turn bronze into gold at London 2012 he is going to have to go all in.

 

You can see photos from behind the scenes here.

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