The Stella McCartney designed Team GB London Olympic kit was revealed today. McCartney was appointed by Adidas as Creative Director for the Team GB kits.
Over two years in the making, McCartney’s design of the kit focussed on the British flag, breaking down the iconic design and reconstructing it, creating a modern and contemporary twist. The result is a bold design that features on all items of the kit to ensure the British athletes stand out in front of the home crowd and look like a unified team.
Stella McCartney said: “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
Below is Louis Smith wearing the Men’s gymnastics kit and a video which features his reaction to it (52 secs):
What do you make of the kit? Does it lack a bit of red? Does it reflect the Union Jack? I just hoe that the female leotard is WAY more exciting than that! Leave a comment below