It was announced yesterday that Alicia Sacramone is the first gymnast to sign a sponsorship deal with Under Armour.
Under Armour (NYSE:UA), the Baltimore, MD-based leader in sports performance apparel, footwear and accessories, announced today a multi-year partnership with Olympic gymnast Alicia Sacramone, the first gymnast to sign with the company. As a member of the Under Armour team, Sacramone worked with the company on the design of a custom-made Under Armour leotard and will serve as a key Olympic ambassador for the Brand.
In addition to being a member of the silver medal-winning U.S. Olympic team in 2008, Sacramone is currently tied for the highest career tally of World Championship medals for U.S. gymnasts, including three golds, four silvers and two bronzes, making her one of the most successful gymnasts in U.S. history. Sacramone has been named USA Gymnastics’ Sportswoman of the Year four times (’05, ’06, ’07, ’10) and holds five U.S. vault titles as well as two U.S. National floor exercise crowns.
“Alicia’s commitment to training and her determination to perform at the highest level makes her an inspiration to young athletes across the world and an ideal fit for the Under Armour Brand,” said Tori Hanna, Director, Women’s Sports Marketing, Under Armour. “While her numerous medals and accolades are a clear reflection of her talent, it is her indomitable spirit that sets her apart as a natural choice to become the first Under Armour athlete on the gymnastics floor.”
Sacramone joins an elite roster of athletes who have signed with Under Armour, including 16-time Olympic swimming medalist Michael Phelps, Olympic gold medalist skier Lindsey Vonn, U.S. Women’s Team World Cup soccer star Lauren Cheney and three-time Super Bowl champion Tom Brady, among others.
“I’m honored to join the Under Armour family, as Under Armour’s emphasis on training and its dedication to the next generation of athletes aligns perfectly with my core values,” said Sacramone. “I’ve always admired Under Armour apparel for its performance and style and now, to get the chance to work alongside such a high caliber of world champion athletes, it’s just an unbelievable opportunity.”