Adidas find new gymnastics partner

adidas-ES logo lock

Back in November the announcement came that GK leotards and Adidas had parted ways. Adidas have now teamed up with Elegant Sports will be the new Adidas Gymnastics licensee, responsible for growing the Adidas Gymnastics brand worldwide. They’ve certainly lost out on one big contract, kitting the USA gymnastics teams – Under Armour are now responsible for that.

In a bid to continue growing Adidas in the gymnastics world, both Jake Dalton and Jordyn Wieber have signed up for athlete sponsorships. On the sponsorship Wieber said:

  “I am excited about working with Adidas because for as long as I can remember, Adidas has been the brand I wore when competing for the United States.  I always felt proud to wear Adidas and I love the high quality of products.” 

Jake Dalton said:

  “I am excited to work with Adidas because they are such a well-respected athletic company, and I am excited my name is going to be associated with their brand image.”I have wanted to work with Adidas for a long time, and I am just honored that they want to work with me.”

A Spring/Summer 2013 range, will be launched and available online in mid- April. This be a selective offering of leotards for women. Plans are in the works to expand the line during the year with the Men’s clothing will be available later in the year.

Via PR Newswire

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