We all know that the likes of Nastia and Shawn have endorsed different products at different times. It’s common enough for sports stars to endorse a product, Nastia endorses Subway, David Beckham endorsed Gillette and Adidas (to name a few) and Wayne Rooney has previously endorsed Coca Cola and Nike.
Sports Pro has released a list of athletes that they have named as the 50 most marketable. Athletes have been ranked according to their marketing potential over a three-year period. The 50 athletes, only five of whom are women, were deemed to be most marketable by the offer value for marketing money if signed today to a long-term global endorsement deal. The Comprehensive commercial analysis of each and every athlete in the list, detailing their inclusion and explaining their ranking, is available in the June edition of SportsPro. You can purchase it through that link if you are interested.
Superstar Usain Bolt was named as the number one most marketable athlete on the list.
- Usain Bolt
- LeBron James
- Cristiano Ronaldo
- Lionel Messi
- Lewis Hamilton
- Carmelo Anthony
- Sebastian Vettel
- Michael Phelps
- Caroline Wozniacki
- Mahendra Singh Dhoni
- Yao Ming
- Jessica Ennis
- Kobe Bryant
- Shaun White
- Dwyane Wade
- Rafael Nadal
- Neymar
- Tom Brady
- Liu Xiang
- Manny Paquiao
- Rory McIlroy
- Maria Sharipova
- Alex Ovechkin
- Fernando Alonso
- Albert Pujois
You can read the remaining top 25 most marketable athletes on Sports Pro.
If you were to make a list like this, who would you think would be the most marketable gymnasts?
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Well, Sandra Izbasa already did a commercial for mineral water ( http://www.youtube.com/watch?v=auH5siYAEiw )and Ariella Kaeslin did a photoshoot for sports underwear ( http://www.blick.ch/sport/ariella-kaeslin-74720 ), so these two would be on my list for most marketable gymnasts. And of course, as she nearly single-handedly made sure that her team became World Champions, and is a very beautiful lady as well, Aliya Mustafina should be top of the list.