#Blackmark – Doping destroys sports

doping

Today the Irish Sports Council launched its new Anti Doping awareness campaign, #BlackMark. The campaign aims to raise awareness of the Anti Doping programme and promote the message of clean sport.  As part of the campaign the following video was produced in conjunction with creative agency, Atomic.

Video description via Vimeo:

The discipline, talent and sheer effort that elite athletes put into their work is mind-blowing. That’s why it’s so crushing to fellow athletes, the sporting industry and the public when a doping scandal is uncovered. If the playing field isn’t fair, what’s the point in playing or even being a spectator?

The Irish Sports Council work tirelessly to ensure Irish sport is clean.

We think the video is pretty powerful.

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